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Thor Construction · 2023 to 2026

A contractor new to the market, now doing $1.5M a year on $35K of ads

Landscaping, septic and excavation in Ontario

How we work with home services →
Revenue in 2025
$1.5M
Ad spend in 2025
$35K
Revenue against ad spend, 2025
43x
Ad spend in, revenue out, 2025
Ad spend$35K
Revenue$1.5M

Both bars on the same scale. Canadian dollars.

The situation

Thor was new to residential landscaping in Southern Ontario, with no website, no ads and no way for homeowners searching for landscaping to find them.

Thor had no one in-house for marketing or web development, so everything a homeowner would see had to be built from nothing. The first test was small: $1,400 in ad spend in 2023 turned into $375,000 in pipeline, and the schedule filled.

Thor is still a client. Since then the work has grown from landscaping into septic and excavation across Central Ontario and the Kawarthas.

What was built

  • Paid ads
  • Landing pages
  • Website
  • Forms
  • Call tracking
  1. 01

    Google Ads

    Search campaigns reaching homeowners looking for landscaping in Thor's service area.

  2. 02

    Facebook and Instagram ads

    Local campaigns putting Thor in front of nearby homeowners.

  3. 03

    Landing pages

    Pages matched to each campaign's intent, so homeowners landed on the service they had searched for.

  4. 04

    Website

    A mobile-friendly site showing Thor's services, projects and expertise.

  5. 05

    Forms

    A contact form in May 2023, replaced in August by a multi-step form.

  6. 06

    A competitor ad teardown

    A record of the ads Thor's competitors were running, collected in November 2023.

  7. 07

    Septic pages, town by town

    A rebuilt septic page and eight town pages across Central Ontario and the Kawarthas, each with pricing rows and structured data for search.

  8. 08

    A form that sorts the job first

    The septic form asks the job type and the property location before anything else, so out-of-area and wrong-service requests sort themselves.

  9. 09

    Calls counted

    Phone clicks tracked on every page of the site.

  10. 10

    Cleaner search traffic

    A 1,102-term negative keyword list built from real search terms, and location targeting limited to people in the service area.

How it ran

  1. 2023

    Website, landing pages, Google Ads, and Facebook and Instagram ads, built from scratch. A contact form in May and a multi-step form in August.

  2. November 2023

    A teardown of the ads Thor's competitors were running.

  3. February 2024

    Facebook and Google campaigns running, with every form entry tagged by campaign.

  4. 2026

    The work grows into septic and excavation: town pages, a form that sorts the job first, call tracking and a cleaner search account.

  5. October 2026

    A new landscaping page live, tested against a second version.

The result

By 2025 Thor was doing $1.5M a year on $35K of ad spend, and Thor is still a client in 2026.

What carries over to your business

  1. 01

    Send each ad to a page about the service it advertises, so the homeowner lands on what they searched for.

  2. 02

    Count phone clicks as conversions. For a contractor, the call is often the lead.

  3. 03

    Ask the job type and location first on the form, so out-of-area and wrong-service requests sort themselves before anyone calls back.

Book a call about your funnel

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