Articles
Notes from the funnel
Lead generation, landing pages, attribution and testing, written for owners who want the call booked.
Latest · September 18, 2023
How Small Businesses Generate Leads That Turn Into Booked Conversations
Five lead sources for small businesses that sell through a tour, consultation or estimate, and how to turn each new lead into a booked conversation.
Read the article →August 23, 2023
Marketing Attribution: How to Find What Each New Customer Really Costs You
Use marketing attribution and customer acquisition cost to see which channels book tours, consultations and estimates, then move budget with confidence.
Read the article →August 15, 2023
Landing Pages That Turn Ad Clicks Into Booked Tours and Consultations
Why paid traffic belongs on a dedicated landing page, and the checklist for building one that books tours, consultations and estimates from your ads.
Read the article →August 7, 2023
Stab in the Dark or Strategic? Run Every Campaign as a Test
A private jet ad in a neighborhood movie theater shows the cost of guessing. Turn each campaign into a test you can read in booked calls.
Read the article →August 3, 2023
What Is Marketing? The Promise You Make Before the Sale
Marketing tells people you exist, then makes a promise they can check. A Mexico City office sign and a plate of al pastor tacos show how it works.
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