Articles
Notes from the funnel
Lead generation, landing pages, attribution and testing, written for owners who want the call booked.
Latest · October 15, 2026
Google Ads Calls From Outside Your Service Area: The Five Causes and the Fix for Each
Getting Google Ads calls from towns you don't serve? The five causes, the fix for each in the Google Ads menus, and how to measure the out-of-area share.
Read the article →October 15, 2026
How to Increase Daycare Enrollment: Win the Steps Between the Inquiry and the First Day
Families are already asking about your spots. Increase daycare enrollment by owning the reply, the tour, the follow-up and the waitlist, step by step.
Read the article →October 15, 2026
Local Services Ads vs Google Search Ads: An Honest Comparison for Contractors
Local Services Ads charge per lead, Search ads per click. What each lets you control, how lead credits work, and which one fits your trade in 2026.
Read the article →October 15, 2026
How to Reduce No-Shows on First Consultations and New-Patient Visits
Reduce no-shows on first consultations: reply within minutes, book sooner, remind by text and email, qualify at booking and rebook missed visits fast.
Read the article →October 15, 2026
How to Track Calls From Google Ads, and Match Them to Signed Jobs
Set up Google Ads call tracking step by step: calls from ads, calls from your site, phone taps, call length, primary vs secondary, and matching calls to jobs.
Read the article →September 18, 2023
How Small Businesses Generate Leads That Turn Into Booked Conversations
Five lead sources for small businesses that sell through a tour, consultation or estimate, and how to turn each new lead into a booked conversation.
Read the article →August 23, 2023
Marketing Attribution: How to Find What Each New Customer Really Costs You
Use marketing attribution and customer acquisition cost to see which channels book tours, consultations and estimates, then move budget with confidence.
Read the article →August 15, 2023
Landing Pages That Turn Ad Clicks Into Booked Tours and Consultations
Why paid traffic belongs on a dedicated landing page, and the checklist for building one that books tours, consultations and estimates from your ads.
Read the article →August 7, 2023
Stab in the Dark or Strategic? Run Every Campaign as a Test
A private jet ad in a neighborhood movie theater shows the cost of guessing. Turn each campaign into a test you can read in booked calls.
Read the article →August 3, 2023
What Is Marketing? The Promise You Make Before the Sale
Marketing tells people you exist, then makes a promise they can check. A Mexico City office sign and a plate of al pastor tacos show how it works.
Read the article →