Know what every booked call and every sale costs
Ad platforms report clicks and leads, and your business runs on booked conversations and sales. You get tracking that follows each lead from the first ad to the signed client, so budget goes where the sales come from.
What you get
Tracking and attribution, done end to end
Bookings and sales sent back to the ad platforms
Meta and Google learn from real buyers and optimize toward them.
Lead-to-sale reporting
Each sale traced back to the campaign that started it, using your CRM.
Clean analytics
GA4 and Google Tag Manager set up around the events that matter to your business.
One monthly report
Spend, booked calls, show rate and cost per sale, in plain numbers.
How it works
Three steps, then every month
Works with
- GA4
- Google Tag Manager
- Meta Conversions API
- Google Ads conversions
- Your CRM
- 01
Audit what is tracked today
A list of what each platform counts, and where the counts disagree.
- 02
Connect ads, site and CRM
Tags, conversion APIs and CRM fields set up so one lead has one story.
- 03
Report every month
One set of numbers to make budget decisions with.
Questions
Tracking and attribution: common questions
Why do Meta, Google and my CRM disagree?
Each platform counts its own conversions with its own attribution window. Sending your real bookings and sales back to them, and reading results from the CRM, gives you one set of numbers to decide with.
Is this a one-time setup?
The setup comes first. After that, tracking gets checked every month as pages, forms and campaigns change.
What access do you need?
Your ad accounts, Google Analytics and Tag Manager, your website and your CRM.
One funnel