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Charter school network · 2024
Cost per conversion down 80% in two months
Enrollment for a network of charter schools
- Lower cost per conversion in two months
- 80%
- Cost per conversion, June 2024
- $40.36
- Conversions in June 2024
- 107
April 2024 (18 conversions)$204.69
June 2024 (107 conversions)$40.36
The situation
The team runs enrollment for a network of charter schools. In April 2024, a conversion cost $204.69, on 18 conversions for the month.
What was built
- Paid ads
- Conversion tracking
- Monthly reporting
- 01
One number, owned
Cost per conversion became the number every campaign decision answered to, reported every month.
The result
By June 2024, a conversion cost $40.36, on 107 conversions for the month: 80% cheaper, at nearly six times the volume.
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