← All work
Photography certification program · 2024
Certification enrollments up 40% in three months
A certification program for working portrait photographers
- Certification enrollments in 3 months
- +40%
- Meta cost per lead
- $8
- Members in the free community
- 143
Opened the first message91.2%
Clicked through75%
Opened the course link98.3%
The situation
The studio sells a certification program to working portrait photographers, and leads with free content.
What was built
- Paid ads
- DM automation
- Free mini-course
- Community
- 01
A free mini-course by DM
A direct message offers a free editing mini-course and tags the person as a lead. The next message sends the course link.
- 02
A free community
143 members, with Apply for Certification one click away.
- 03
Meta ads
Leads coming in at an $8 Meta cost per lead.