Online nursing school · 2024
An 11,000-person list started buying: orders up 44%, revenue up 36%
Nursing programs sold online, with an 11,000-person list
- Orders in 2024
- +44%
- Revenue in 2024
- +36%
- Revenue per $1 of ads
- $21
One enrollment window, every card tagged by source. Results as reported by the client.
The situation
The school sells nursing programs online and had an 11,000-person list. The list was being sold to with one email to everyone: 7,014 sends brought in 4 orders.
What was built
- Offer design
- Landing pages
- CRM pipeline
- Paid ads
- 01
A scholarship window with its own goal
A June to August enrollment push with a 300-student target, so the list had a reason to act now.
- 02
A free offer, then apply
A grant-funded free offer, with the application right on the page.
- 03
A pipeline tagged by source
Every lead card tagged by where it came from, so 697 inquiries could be followed to 53 sales conversations and 23 pending sales.
- 04
Ads judged on revenue
Paid campaigns judged on orders and revenue.
The result
Orders rose 44% and revenue 36% in 2024, at $21 in revenue for every $1 spent on ads.
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