← All work
Consultancy · 2025
More qualified leads from free webinars, at less than half the cost per registration
Consulting sold through free webinars and virtual conferences
- Lead-to-qualified, up from 53%
- 61%
- Cost per registration, down from $13
- $5.59
- Form conversion in an early test, up from 4.04%
- 7.31%
Before$13.00
After$5.59
The situation
The firm sells a paid consultation through free webinars and a free virtual conference. An audit in May 2025 found only 2.4% of the traffic reaching the form.
What was built
- Funnel audit
- Webinar funnel
- Lead qualification
- Form testing
- 01
Two qualifying questions
The webinar signup asks about eligibility and whether the person wants help now, so the sales team knows who is ready.
- 02
A webinar in front of the sale
Free content first, with the consultation as the next step for the people who qualify.
- 03
Form tests
A top-aligned form tested against the control: 4.04% to 7.31% in the early read.
The result
Lead-to-qualified rose from 53% to 61%, while cost per registration fell from $13 to $5.59.
Book a call about your funnel