More paying students from the leads you already pay for
Your sale happens on a call, a webinar or a trial. We build the path from the first ad to the enrollment, and count results at the paying student, member or client.
Online courses, certification and training programs, coaching businesses and memberships
- Where the sale happens
- The qualifying call or the trial
- What we answer for
- Cost per enrollment
Sound familiar?
Clicks and sign-ups, and not enough paying students
The ads get clicks. People sign up for the webinar, the free class or the trial. On paper the funnel works. In the bank account it doesn't: not enough of them become paying students or members.
Your sales team says their calendars aren't full. The webinar that used to fill has stopped converting. Most of your list never hears the pitch at all.
You've hired help before. Someone handed you a strategy and never executed it, or started strong and disappeared. Now you can't say which ads bring buyers and which only bring leads, and nearly all of it runs on Meta.
What it looks like day to day
- Clicks and sign-ups, and not enough paying students.
- Your sales team says their calendars aren't full.
- The webinar that used to fill has stopped converting.
- You don't know which ads bring buyers and which only bring leads.
- Past hires handed you a strategy and never executed it.
What is really going on
Most of the money leaks after the signup: the people who never show, the calls with people who were never going to buy, the trials that lapse with nobody following up. Qualify people before the call, follow up from signup to enrollment, and judge every ad on enrollments.
Every sign-up who never hears your pitch is ad money you already spent.
What we do about it
Everything runs toward the qualifying call or the trial
- 01
Qualify before the call
Questions on the signup that sort ready buyers from browsers, so your calls go to people who can enroll.
Landing pages and funnels → - 02
Free offers in front of the sale
A free class, mini-course, webinar or event built to move people into the paid program.
Landing pages and funnels → - 03
Lifecycle follow-up
Email, SMS and DM sequences from signup to show-up to enrollment, plus win-back for the trials and members who drift.
Follow-up and show rate → - 04
Ads judged on enrollments
Meta and Google optimized for purchases and enrollments, with new creative tested every round.
Paid acquisition → - 05
One number you can trust
Cost per enrollment by campaign, checked against your CRM or checkout.
Tracking and attribution →
Questions
What owners ask before they hire us
We already have an ads agency.
Keep them. We can take the pages, the follow-up and the tracking that turn their traffic into enrollments, or run the ads too if you want one team on all of it.
Do you handle email and the back end, or only ads?
Both. Follow-up and lifecycle email are part of the work, from the first signup to the enrollment and after it.
Do you write the copy?
Yes, from your students' and customers' own words, and you approve everything before it goes live.
What does it cost?
A monthly retainer that covers the strategy and the work, scoped on the first call. You get the number in writing before anything starts, and we don't bill by the hour.
Further reading
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