More families through the door, and more of them enrolled
The tour decides the enrollment. We build everything around getting families to book one, show up for it and enroll after it, and we count results at the paid enrollment.
Private schools, preschools, Montessori, charter schools and childcare centers
- Where the sale happens
- The booked tour
- What we answer for
- Cost per paid enrollment
Sound familiar?
Families tour, love it, and then go quiet
You have open spots for next year and a number you need to hit. Inquiries come in from the website, Google and Facebook, but only a handful a month, and you can't tell which of them are serious.
The families who tour seem to love it. They say they'll talk it over at home. Then the replies stop, and nobody calls them back, because your director is giving tours, answering the phone and covering a classroom.
Meanwhile the agency sends a report full of impressions and clicks, and the budget gets spent every month either way. You can't tell what is working, so you can't decide whether to spend more or cut it.
What it looks like day to day
- A handful of inquiries a month, and classrooms to fill.
- Families tour, love it, and then stop replying.
- Nobody owns the follow-up after the tour.
- The agency reported clicks while your open spots stayed open.
- You can't tell which inquiries will ever enroll.
What is really going on
The families are there. They slip away between the inquiry and the enrollment, in steps nobody owns: the first reply, the reminder before the tour, the follow-up after it. Close those steps and the same ad budget fills more seats.
Every open spot is a year of tuition you don't collect.
What we do about it
Everything runs toward the booked tour
- 01
Ads that reach families nearby
Meta and Google campaigns aimed at parents inside your enrollment radius, judged on booked tours.
Paid acquisition → - 02
A tour page that books
One page per program or campus, with the tour calendar right on it.
Landing pages and funnels → - 03
Follow-up after every inquiry and tour
A text and an email within minutes, reminders before the tour, and the follow-up after it that turns a visit into an application.
Follow-up and show rate → - 04
Enrollments traced to the campaign
Every tour and every enrollment traced back to the campaign that started it, so budget goes where the families come from.
Tracking and attribution →
Questions
What owners ask before they hire us
Do you work with one school, or only with networks?
Both. We have run budgets up to $1M a month across a network of more than 120 schools, and the same tour-first approach works for a single campus.
When do we start before enrollment season?
Two to three months before tour season opens, so the pages, the follow-up and the tracking are live before the ad spend goes up.
Can you work with our enrollment software?
Yes. Follow-up and tracking get built around the tools you already use, and enrollments are reported from your own system.
What does it cost?
A monthly retainer that covers the strategy and the work, scoped on the first call. You get the number in writing before anything starts, and we don't bill by the hour.
Further reading
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