Enrollment numbers you can take to your board
Families compare schools for months, and your board wants to know what the marketing budget produced. We run ads campus by campus, build the inquiry and tour path, and report cost per inquiry and per enrolled student every month.
Independent and private K-12 schools, charter schools and charter networks
- Where the sale happens
- The tour or open house
- What we answer for
- Cost per enrolled student
Where the budget leaks
What we find in school ad accounts
- 01
One budget for every campus
One campus is full and another has open seats. A single campaign can't tell them apart. Campaigns by region and campus put the budget where the seats are.
- 02
Reports your board can't use
Impressions and clicks don't answer the question the board asks: what did each enrollment cost? One number, owned and reported every month, does.
- 03
Families nearby who don't know you exist
Schools with loyal families often have little awareness a few miles out. The families who would choose you never hear your name.
- 04
Follow-up that depends on one person
When admissions is one busy person, follow-up slips in exactly the weeks inquiries peak. That is a capacity problem, and automation covers most of it.
- 05
Copy that sounds like every other school
Rigorous, nurturing, whole-child: every school says it. Parents decide on what their child will do there, written in words they use.
How we set it up
Everything runs toward the tour or open house
What we buy
- Search campaigns region by region and campus by campus, each with its own budget and its own line in the report.
- Searches for private school, charter school and school options near home.
- Meta ads to parents inside each campus's drive area.
The inquiry and tour path
- Inquiry and tour pages per campus.
- Open house registration with reminders.
- Pages written from what your parents say, not from the brochure.
Follow-up through the application
- A first reply within minutes, every time.
- Reminders before tours and open houses.
- Follow-up from inquiry through application and enrollment.
How we report it
- Cost per inquiry by region, every month.
- Inquiries traced through to enrolled students with your admissions system.
The season
When the budget moves
Fall
Open houses and tours for next year. Pages and follow-up go live before the first event.
Winter
Applications and deadlines. Follow-up carries families from tour to application.
Spring to summer
Ads fill the seats still open, campus by campus.
See it in practice
A charter network where cost per inquiry fell 80% in two months, and a school network of 120+ campuses.
Questions
What owners ask before they hire us
Do you work with networks or single schools?
Both. We have run campaigns region by region for a charter network and budgets up to $1M a month across a network of more than 120 schools, and the same setup works for one campus.
Is pricing per campus?
The retainer is scoped on the first call around the campuses and channels in play. You get the number in writing before anything starts.
Can you report in a way our board will use?
Yes. One cost-per-result number per region or campus every month, and inquiries traced to enrolled students, in a format your board can read in two minutes.
What does it cost?
A monthly retainer that covers the strategy and the work, scoped on the first call. You get the number in writing before anything starts, and we don't bill by the hour.
Further reading
More in schools and childcare