Meta and Google ads, measured on booked calls
Your ad account answers one question: what does a booked conversation cost, and how do you get more of them at that price? Campaigns, audiences and budget get built around that number, and they move every week.
What you get
Paid acquisition, done end to end
Campaigns built around your booking
The platforms optimize for the tour, call or consultation itself, so they learn what a buyer looks like.
Planned test rounds
Each round tests one variable (audience, offer or angle), so you know what moved the number.
Weekly budget moves
Spend shifts toward the campaigns with the lowest cost per booked conversation.
Search and social together
Google reaches people already searching for what you offer. Meta reaches the people who have not started looking yet.
How it works
Three steps, then every month
Works with
- Meta Ads (Facebook and Instagram)
- Google Ads (Search and Performance Max)
- GA4
- Meta Conversions API
- 01
Audit the account
You get a read on spend, tracking and wasted budget before anything changes.
- 02
Rebuild around the booking
Campaigns, conversions and audiences restructured so the platforms optimize for booked calls.
- 03
Test and reallocate
Planned tests, weekly budget moves, and a monthly report on cost per booked call.
See it in practice
- A new landscaping contractor booked a full schedule of jobsThor Construction · $375,000 pipeline generated→
- An 11,000-person list started buying: orders up 44%, revenue up 36%Online nursing school · +44% orders in 2024→
- Cost per conversion down 80% in two monthsCharter school network · 80% lower cost per conversion in two months→
Questions
Paid acquisition: common questions
Do you manage both Meta and Google?
Yes. Search reaches people already looking for what you offer, and Meta reaches the people who have not started looking yet. The budget split follows cost per booked conversation.
What do you need from me to start?
Admin access to your ad accounts, your analytics and your booking tool, plus the numbers you already track: leads, booked calls and sales.
How is success measured?
Cost per booked conversation and cost per sale, tracked from the ad through your CRM and reported every month.
Do you work hourly?
No. Engagements run on a monthly retainer that covers strategy and execution.
One funnel