Monthly Archives: August 2023

Cracking the Code to Business Success: How Marketing Attribution Drives Growth

In the world of business, attracting and keeping customers is a top priority. But did you know that understanding how much it costs to gain new customers is super important? That’s where customer acquisition cost (CAC) comes in – it’s the money needed to win over a new customer. If you want to ace this, […]

The Power of Landing Pages: Why They’re Key to Successful Conversion Campaigns

  Hey there, marketers and business owners! Today, we’re diving into a topic that could significantly boost your conversion rates and make your marketing efforts even more effective. Imagine this: you’ve got an amazing product or service, and you’re all set to launch a killer online campaign. But wait, where should you send your precious […]

What is marketing?

What is marketing? definition says the following:   “It is the activity or business of promoting and selling products or services, including marketers research and advertising.”   Marketing is not sales.   Marketing is not advertising.   I was given an operational definition for marketing that summed it up well.   Turning people […]