Booked estimates for the projects you want to build
A homeowner planning a patio or a new backyard gets three quotes and picks one. We get you onto that list for the projects worth your crew's time, sort out the mowing and one-off requests, and count results at the signed project.
Landscaping and hardscaping companies: design-build, patios, retaining walls, sod and planting
- Where the sale happens
- The on-site estimate
- What we answer for
- Cost per signed project
Where the budget leaks
What we find in landscaping ad accounts
- 01
Maintenance searches on a project budget
“Landscaping near me” mixes mowing, yard cleanup and snow removal with the patios and retaining walls you want. If you sell projects, every maintenance click is spend with no job behind it.
- 02
Planners who aren't ready to hire
Searches with cost, ideas, how to and DIY come from people planning months out. Some become clients, most never hire anyone. They need a different page from the homeowner ready to book.
- 03
The spring rush outruns your replies
Everyone advertises in April. The estimate calendar fills, replies slow down, and the requests from the rush go cold before anyone calls back.
- 04
Estimates that never close
You drive out, measure, quote, and hear nothing. They said they would definitely be back. Without follow-up after the quote, the job goes to whoever called back.
- 05
A gallery with no next step
Landscaping sites show beautiful projects and hide the ask. A page per service, with the estimate request near the top, turns the portfolio into bookings.
How we set it up
Everything runs toward the on-site estimate
What we buy
- Project searches by service: patios, pavers and interlock, retaining walls, sod installation, backyard design-build, outdoor lighting.
- Each service plus the towns you serve.
- Facebook and Instagram ads with finished work, to homeowners nearby who aren't searching yet.
What we block
- Mowing, lawn care, yard cleanup and snow removal, unless you sell them.
- Jobs, salaries, supplies, rentals and garden centers.
- DIY, how to and ideas searches on the project campaigns.
What the form asks first
- What is the project.
- Where is the property: town or postal code.
- When do you want it done, and a rough budget range, so the estimate visit goes to buyers who are ready.
Follow-up after the request and the quote
- A text back within minutes during the spring rush, before they call the next company.
- A reminder before the estimate visit.
- Follow-up after the quote over the next two weeks, until they sign or say no.
The season
When the budget moves
Late winter
Homeowners plan. Search ads and project pages book early estimates while competitors wait for spring.
Spring
The rush. The fastest reply usually gets the estimate, so follow-up runs hardest here.
Summer
Ads fill the gaps in the schedule and push projects that can start soon.
Fall
Fall projects, and next season's design-build work booked before the snow.
See it in practice
Landscaping is where the Thor work started: $1,400 of ads in 2023 turned into $375,000 in quoted work, before septic and excavation came on.
Questions
What owners ask before they hire us
Do you market lawn care and maintenance routes?
Our landscaping work is built around projects, where one signed job carries the month. Maintenance routes run on density and repeat service, which is a different setup. Bring it up on the call and we will say straight whether we fit.
Is Facebook worth it for landscapers?
For projects, as a second channel. Finished work reaches homeowners nearby before they search, and search ads catch the ones ready to book. We judge both on signed projects, not likes.
We get plenty of requests. Most of them never sign.
That usually comes down to two things: the ads and pages let in maintenance and price-shopping requests, and nobody follows up after the quote. We fix the first with the keywords and the form, and the second with follow-up that runs until they answer.
What does it cost?
A monthly retainer that covers the strategy and the work, scoped on the first call. You get the number in writing before anything starts, and we don't bill by the hour.
Further reading
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