Work
Funnels that filled the calendar
Six businesses: schools, training programs, a contractor and a consultancy. Pick your industry and see what changed in the numbers they are judged on: revenue, orders, inquiries and tours.
Thor Construction · 2023 to 2026
A contractor new to the market, now doing $1.5M a year on $35K of ads
From no website and no ads in 2023 to a full schedule of landscaping, septic and excavation work across Ontario.
$1.5M
Revenue in 2025
Online nursing school · 2024
An 11,000-person list started buying: orders up 44%, revenue up 36%
The ads already paid back and the list was big. The work around them made 2024 a growth year, at $21 in revenue for every $1 of ads.
+44%
Orders in 2024
Charter school network · 2024
Cost per inquiry down 80% in two months
One cost-per-result number, owned and reported every month, took the cost of an inquiry from $204.69 to $40.36.
80%
Lower cost per inquiry in two months
Admissions consultancy · 2025
More qualified leads from free webinars, at less than half the cost per registration
Two qualifying questions and a webinar in front of the sale lifted lead-to-qualified from 53% to 61%.
61%
Lead-to-qualified, up from 53%
Photography certification program · 2024
Certification enrollments up 40% in three months
Free content first: a mini-course delivered by DM, then a free community, with the certification one click away.
+40%
Certification enrollments in 3 months
Guidepost Montessori · 2021 to 2023
9,150 new leads and 5,800 completed school tours
A multi-channel enrollment program for a network of more than 120 schools, built around the school tour.
9,150
New leads